©Kylie Johnson @Unsplash.com
Create a dialogue between performance and protection for movement and rest. At the summit where the air is bracing, performance is governed by thermodynamic volatility. Merino wool’s natural resilience brings micro-climatic stability to the ascent and thermal restoration in stillness.
Engineer performance garments for activity at elevation through to restorative wear, harnessing Merino wool’s technical capabilities across the spectrum of cold weather. With fine base-layers, fleece and flat-knit sport knitwear, laminated woven shells, felted coats and noble blends, design with a curated selection of wool and wool-blend fabrics and yarns that prioritise proactive moisture management and breathability as a natural shield against the elements.
Trace the palette of winter in hematite grey, crimson pulses, boreal forest greens, ember accents and comforting neutrals in a narrative spanning performance and sanctuary in equal measure. Unfold the story of Summit and Shelter in two connected material chapters – Alpine Veins and Alpine Retreat – exploring a symbiosis of motion and pause, anchored in the prestige of Merino wool as a natural performance fibre.
SUMMIT&SHELTER / Alpine veins //
Wool for active elevation
When the air thins and the landscape sharpens, Merino wool layers are the adaptive pulse of performance. Where peaks and ridgelines run like veins across the anatomy of the landscape, Merino wool is the technical f low that sustains vitality across shifting intensity, creating equilibrium when physical activity and the elements collide.
Explore seamless base-layers, Merino wool jerseys, wool-rich blends and jacquard structures that channel warmth, breathability and moisture management, tapping the natural adaptability of the wool fibre. Design base-, mid- and outer-layers that unite in a complementary performance system, operating in tandem for structural endurance and thermal consistency in every phase of activity. Discover a material story where technical precision meets the soul of the climb in a tribute to human resolve, the tenacity of the wool fibre and the majesty of the alpine.
©Max Fitz @Unsplash.com
SUMMIT&SHELTER / Alpine Retreat // Softness for rest and reconnection
Design for pause, where reduced exertion needs sustained insulation and warmth. In this quieter phase of the performance cycle, Merino wool shifts from high-intensity movement to a stabilising architecture. Transitioning from movement to recovery, Merino wool’s natural crimp and loft retain heat and continuously manages moisture, supporting warmth and comfort as the body transitions to a state of rest.
Build a layering system with fine Merino wool jerseys and silk blends as a foundation that supports breathability and thermal consistency. Introduce midlayers with dimensional structure in flat knits, sculpted jacquards and wool-rich blends that increase thermal performance while preserving airflow. Complete the system with felted wools, bouclé constructions and refined technical wool fabrics and yarns that hold warmth when required and release excess heat during recovery.
Form a cohesive architecture that supports the body’s restoration, defined in a palette of oatmeal neutrals, deep greens, earthen browns and burnished reds. For rest and reconnection, Merino wool connects body and environment through structural resilience and natural breathability, for when motion resolves into stillness.
©Aleksey Kuprikov@Pexels.com
Spring Summer 2027
Duality
The immaculate and the altered, the ethereal and the elemental: explore the dual nature of wool for design.
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Spring Summer 2027
Workwear
From the field to city streets, workwear is a story of robust performance across elements, time and terrain. Discover the integration of Merino wool and wool blends engineered for intensive use, while preserving the fibre’s natural comfort, resilience and long-lasting performance.
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Spring Summer 2027
Active Reset
Autumn Winter 2026/27
Artisan Contemporain
Celebrate artistry, craftsmanship and the fusion of tradition and innovation. Explore the convergence of traditional techniques and creative ingenuity at the forefront of textile innovation, venturing into the wool fibre’s capabilities through artistic expression.
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Autumn Winter 2026/27
Knit It All
Create knitwear that goes beyond the ordinary. From basic, long-loved staples to daring and intricate designs, craft garments that can be layered for any style, season, taste or occasion.
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Autumn Winter 2026/27
Wool Denim
Durable, versatile, iconic – wool denim transforms a long-loved fabric with a fresh take for elevated design. Combine the timeless appeal of traditional denim with the comfort, breathability, versatility and durability of the wool fibre for essentials that transcend the ordinary.
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Autumn Winter 2026/27
Come What May
Rewrite winter dressing, where warmth is weightless and layers move with ease. From the softest wool intimates to base-layers, mid-layers and protective outer-layers, this curation of wool and wool blends is designed for a life in motion.
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Spring Summer 2026
Knitwear
In the evolving landscape of fashion, a remarkable synergy is reshaping the industry where innovation meets tradition: the transformation of wool through cutting-edge knitting technologies.
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Spring Summer 2026
Incomparable
As fashion seamlessly merges formality with casual ease, fine wools are undergoing a summer transformation.
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Spring Summer 2026
Unrivalled
Activewear has transformed from a functional sporting necessity into a sought-after staple, at the core of this evolution is Merino wool, a fibre celebrated for its natural performance attributes and timeless elegance.
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Autumn Winter 2025/26
The Eternal Summer
Draw on the trans-seasonal appeal of Merino wool’s exquisite softness, warmth and timeless elegance.
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Autumn Winter 2025/26
The Phantom Thread
Let imagination flow and be inspired by the latest innovations in knitwear. From vibrant palettes to unusual shapes, harness knitting techniques using technologies spanning past, present and future.
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Autumn Winter 2025/26
Life in balance
Embrace the Merino wool fibre’s natural capabilities including comfort, breathability and durability for natural and renewable innovations.
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Autumn Winter 2025/26
Layer By Layer
Explore layers designed for the sports wardrobe with innovative wool fibre blends and garment structures built for cold weather layering.
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Autumn Winter 2025/26
Outerwear
The evolution of outwear is driven by the fusion of functionality and style. From timeless patterns to soft and weightless options, explore outerwear influenced by the realm of sport.
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Spring Summer 2025
Roots
Rediscover expressive craftsmanship with prints, embroidery, jacquards and stripes in Merino wool and wool-rich blends.
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Spring Summer 2025
Suitcase
Imagine endless combinations of timeless basics, ideal for wanderers and wayfarers. For a wardrobe that complements the needs of the perpetual traveller, embrace Merino wool.
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Spring Summer 2025
Bellissimo
Sophisticated and genderless, explore wool fabrics and yarns with a youthful focus. Light-hearted yet elegant, create designs that resonate with the evolving preferences and values of younger generations.
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Special Edition
Out of Portugal
Explore a selection of innovative and quality wool fabrics, yarns and processes from the Portugal’s best spinners, weavers, knitters and more.
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Spring Summer 2025
Workwear
Explore new horizons in workwear with Merino wool. From overalls to uniforms, Merino wool’s versatility lends itself as a powerful ally in the world of work.
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Spring Summer 2025
Duplicity
Wool’s remarkable versatility weaves itself into numerous aspects of our lives. Discover the many faces of wool from sports apparel to leisurewear and beyond.
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Autumn Winter 2024/25
Casualisation
The dress code for formal occasions has radically changed. Whether attending board meetings or going to the office, today’s formalwear keeps modern comfort in mind.
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Autumn Winter 2024/25
Accessorise Yourself
Explore and push the boundaries of accessories with Merino wool. A multifaceted component for every type of accessory, wool reworks traditional accessories with embellishment and refinement.
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Autumn Winter 2024/25
In-Spaces
From upholstery to partition walls and felt panels through to the clothes we wear in our home spaces, Merino wool cocoons us and inspires a sensitive bond between humans, home and nature.
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Autumn Winter 2024/25
Youthformal
With courage and irreverence, evolve traditional formalwear for a new generation. Breaking the boundaries of conventional style, formal attire merges with more relaxed, casual and modern elegance.
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Autumn Winter 2024/25
Sport Communities
With emerging technologies and new ways to create, Merino wool elevates how we exercise. Explore the future of Merino wool performance-wear and push the limits of sport in all its interpretations.
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Spring Summer 2024
California Dream
Inspired by radiant Californian sunsets, colours and patterns intertwine in romantic streetwear reflecting freedom, youth and playfulness.
Spring Summer 2024
Fluidity
Evolving the reference points and gender connotations of suiting, fluid fabrics are revised in 100% Merino wool or wool blends for a contemporary reinterpretation of a timeless classic.
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Spring Summer 2024
Weightless
The versatility of jersey and knitwear is explored in all its forms and techniques, from accessories to wear on cool summer evenings to the most elaborate techniques for a total eye catching look for all seasons.
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Spring Summer 2024
Nostalgia
Explore the charming world of wool revisited for vintage sport. With compelling colours and sentimental combinations, delve into nostalgic informal elegance suspended between past, present and future.
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Spring Summer 2024
Endurance
Merino wool pushes the boundaries of sport. An ideal companion for activities requiring strength and endurance, wool is the perfect performance partner for the most challenging sporting adventures.
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Spring Summer 2024
Biophilic
In a harmonious blend of humanity and nature, create a life that is in unity with our planet. Wool helps us to live with less impact on our environment, reconnecting with a vision for a better world.
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Autumn Winter 2023/24
Edward Crutchley
Exploring the wonder and joy of wool, Edward Crutchley’s curation of fabrics for The Wool Lab tell rich and exciting stories.
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Autumn Winter 2023/24
Accessories
The wool accessory in all its forms provides boundless aesthetic potential and indispensable utility when paired with the latest technologies, becoming a functional and integral wardrobe staple.
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Autumn Winter 2023/24
Metaverse
Inspired by the science fiction novel Snow Crash by author Neal Stephenson in which he coined the term metaverse, The Wool Lab explores a merging of the virtual, augmented and physical reality.
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Autumn Winter 2023/24
Goblincore
Goblincore, an aesthetic movement centred on the harmony of nature and its healing benefits, inspires wool in connection with the natural world.
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Autumn Winter 2023/24
Interiors
With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.
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Autumn Winter 2023/24
Extreme Weather
High-performance and reliable, wool takes the challenges of extreme, unusual, or out-of-season weather events in its stride.
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